Nonprofit Workshops Focusing on Marketing and Social Media (Mar 19)
A morning session about marketing best practices will be followed by an afternoon panel about social media outreach for nonprofits, with a networking lunch in between.
Making Marketing Work Harder for Your Nonprofit
9:00 am - 12:00 pm
Presenter: Sheri Hatfield, Day Dreamer Consulting
Using Social Media for Nonprofit Outreach12:30 - 3:00 pm
Panelists from The Community Foundations:
Tricia Caldwell, Lee Cruz, Matt Higbee, Kat Spadacenta
Thursday, March 19, 2015
Grassy Hill Lodge, 77 Sodom Lane, DerbyAttend one ($15 each) or both sessions ($25 both)
Advance registration required.
Making Marketing Work Harder
for Your Nonprofit
Marketing. Every non-profit organization knows they need to do it, but it's the easiest item to cut from the budget. Learn how to optimize your marketing dollars and reach the right people at the right time with the right message. Learn the value of partnerships for stretching marketing dollars and keep your budget intact by showing board members the estimated ROI (Return on Investment) for each campaign. This interactive, hands-on class will have you walking out with a strawman marketing plan that will be ready to fine tune at the office. See the agenda here.
Sheri Hatfield is a 20-year marketing veteran and owner of Day Dreamer Consulting, a marketing planning, innovation and moderation business. She is also the Co-Founder of The Kidnetic Clubhouse, an emerging non-profit Children's Museum promoting the power of play in the Lower Naugatuck Valley/Greater New Haven area.Sheri has marketed everything from General Mills cereals to The American Arbitration Association, Filippo Berio Olive Oil to Saving Business Equipment, Kool-Aid and Capri Sun to Goldfish Crackers and Pepperidge Farm Cookies and the PepsiCo Suite of brands. Most recently she was a Group Creative Director at a CPG Marketing Agency with clients like, Starbucks Packaged Coffees and other Starbucks owned businesses, Clorox Products, Georgia Pacific.
She is now pursuing her passion of making Corporate America more soulful, leading to better innovation and thinking through the use of play.