Nonprofit Workshops Focusing on Marketing and Social Media (Mar 19)

A morning session about marketing best practices will be followed by an afternoon panel about social media outreach for nonprofits, with a networking lunch in between.

February 19, 2015

Making Marketing Work Harder for Your Nonprofit

9:00 am - 12:00 pm

Presenter: Sheri Hatfield, Day Dreamer Consulting

Using Social Media for Nonprofit Outreach

12:30 - 3:00 pm
Panelists from The Community Foundations:
Tricia Caldwell, Lee Cruz, Matt Higbee, Kat Spadacenta

Thursday, March 19, 2015

Grassy Hill Lodge, 77 Sodom Lane, Derby

Attend one ($15 each) or both sessions ($25 both)
Advance registration required.

Register here

Making Marketing Work Harder

for Your Nonprofit

Marketing. Every non-profit organization knows they need to do it, but it's the easiest item to cut from the budget. Learn how to optimize your marketing dollars and reach the right people at the right time with the right message. Learn the value of partnerships for stretching marketing dollars and keep your budget intact by showing board members the estimated ROI (Return on Investment) for each campaign. This interactive, hands-on class will have you walking out with a strawman marketing plan that will be ready to fine tune at the office. See the agenda here.

Sheri Hatfield is a 20-year marketing veteran and owner of Day Dreamer Consulting, a marketing planning, innovation and moderation business. She is also the Co-Founder of The Kidnetic Clubhouse, an emerging non-profit Children's Museum promoting the power of play in the Lower Naugatuck Valley/Greater New Haven area.

Sheri has marketed everything from General Mills cereals to The American Arbitration Association, Filippo Berio Olive Oil to Saving Business Equipment, Kool-Aid and Capri Sun to Goldfish Crackers and Pepperidge Farm Cookies and the PepsiCo Suite of brands. Most recently she was a Group Creative Director at a CPG Marketing Agency with clients like, Starbucks Packaged Coffees and other Starbucks owned businesses, Clorox Products, Georgia Pacific.

She is now pursuing her passion of making Corporate America more soulful, leading to better innovation and thinking through the use of play.


Using Social Media for Nonprofit Outreach

This workshop will explore the most commonly used social media platforms (Facebook, Twitter, Instagram, Pinterest, Google+), looking at how to build a realistic social media plan and the mechanics of how to use the platforms, best practices and sample posts. We'll also talk about how to develop a following and how to evaluate the effectiveness of your social media efforts.

This workshop is for beginner and intermediate users of the social media. It is timed so that participants can make progress in developing an online audience in time for The Great Give® 2015 in May for giveGreater.org® participants.

Register here