Extending the Gift Conversation with Your Donors
Planned and legacy gifts are a way for your donor to make estate decisions now and for the future. This type of giving allows your donor to address family needs first, if appropriate, and then make a gift to benefit your nonprofit in conjunction with the rest of their “life” plan.
People in a variety of life stages and circumstances can benefit from a planned gift. A person who is planning for retirement may need to secure additional income and can do so through a gift annuity or charitable remainder trust.
A couple who has their first child will likely then follow with setting up an estate plan that may or may not include your organization as a beneficiary.
Grandparents might want to consider a donor advised fund to help generate philanthropic discussions across multiple generations, much like a private family foundation.
Large financial transactions, such as the possible sale of a business or the downsizing of a home may also trigger some planning that charitable gifts can complement, reducing tax burdens and creating a legacy. All of these events and many more can provide wonderful opportunities for planned giving discussions…and viable solutions through philanthropy.
Sample questions to ask your donor:
- Have you ever considered putting the XXXX in your will?
- Are you interested in making a gift and receiving income for life?
- Do you pay high taxes?
- Have you designated your IRA to your children or charity/or both?